Master in Management Studies: Marketing

The MMS curriculum ensures the adaptability required to meet the volatile business environment. We recognize the need to provide talented young budding managers to cope with such need. This curriculum exposes the students to real life situations and sharpens their thinking to generate innovative ideas and solution and view their discussions in the light of various constraints. In addition to the University syllabus, this course continuously incorporates contemporary subjects.

The full time MMS course of 2 years duration consists of four academic semesters and is open to candidates who have taken a Bachelors' degree in any faculty of Mumbai University or of any other University recognized as equivalent thereto. Admissions are limited to a carefully selected group of about 60 participants. The entrance exam is administered by Directorate of Technical Education.

First Year (common for all specialization)

Semester I

Perspective Management
Financial Accounting
Managerial Economics
Operations Management
Organisational Behaviour
Business Mathematics
Information Technology for Management
Economic Environment of Business
Communication Skills
Marketing Management
Electives: (need to opt 2 electives)
Selling & Negotiation Skills
High Performance Leadership
Indian Ethos in Management
Corporate Scocial Responsibility projects

Semester II

Legal and Tax Aspects of Business
Cost & Management Accounting
Economic Environment of Business
Operations Research
Human Resources Management
Research Methodology and Fundamentals of MR
Management Information Systems
Financial Management
Marketing Applications and Practices
Electives: (need to opt 2 electives)
Decision Science
Managerial Process Skills
Analysis of Financial Statements
Foreign Languages (German, French, Japanese)


Second year


Semester III

International Business
Strategic Management
Summer Intership Report
Marketing Strategy
Integrated Market Communications
Consumer Buying Behaviour
Market Research Applications
Sales Management & Sales Promotion
Distribution & Supply Chain Management
Product & Brand Management
Marketing Finance
Product / Service Management
Electives: (need to opt for 300 marks)
International Marketing
Retail Management
B2B Marketing & CRM
Rural Marketing
Marketing of Non-profit Orgnisations
Quantitative Models in Marketing
Marketing Audit

Semester IV

Management Control System
Business Ethics and Corporate Governance
Entrepreneurship Management
Services Management
Environment Management
Productivity Techniques OR
Total Quality Management OR
Project Management
Specialisation Project