Master in Management Studies(MMS) in MARKETING

St. Xavier's College
In Mumbai

Rs 1,12,350
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Important information

  • Master
  • Mumbai
  • Duration:
    2 Years

Important information

Where and when

Starts Location
On request
Xavier Institute of Management & Research St. Xavier's College Campus, Mahapalika Marg, Mumbai, 400001, Maharashtra, India
See map

Frequent Asked Questions

· Requirements

The Institute requires CAT / XAT / CET scores followed by GD & PI conducted by XIMR (only for CAT / XAT Candidates) or final score of MH - CET candidates.Minimum 2 years relevant work experience will be an added advantage.CAT/XAT scores will be converted to CET equivalent scores using formula. GD / PI scores will then be added to arrive at the final scores.

Course programme


Semester I:-
Perspective Management
Financial Accounting
Managerial Economics
Operations Management
Organizational Behaviour
Business Mathematics
Information Technology for Management
Communication Skills
Marketing Management

Electives - I
High Performance Leadership
Corporate Social Responsibility Project

First Year - Semester II:-
Legal & Tax Aspects of Business
Cost and Management Accounting
Economic Environment of Business
Operations Research
Human Resource Management
Research Methodology & Fundamentals of MR
Management Information Systems
Financial Management
Market Application & Practices

Electives - II
Decision Science
Analysis of Financial Statements

SECOND YEAR - Semester III:-
International Business
Strategic Management
Summer Internship Report

Specialization Subjects - MARKETING:-
Marketing Strategy
Integrated Market Communications
Consumer Buying Behaviour
Market Research Applications
Sales Management & Sales Promotion
Distribution & Supply Chain Management
Product & Brand Management
Marketing Finance

Marketing Electives:-
International Marketing
Retail Management
B2B Marketing & CRM
Rural Marketing
Marketing of Nonprofit Organizations
Quantitative Models in Marketing
Marketing Audit

Second Year - Semester IV:-
Management Control System
Business Ethics and Corporate Governance
Entrepreneurship Management
Services Management
Environment Management
Managing Technology Business
Productivity Techniques


Total Quality Management


Project Management
Specialization Project
Specialization Project Internal Assessment.

Additional information

Students per class: 61

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