Master in Marketing and Sales

Universitat Internacional de Catalunya
In Barcelona (Spain)

Price on request
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Important information

  • Higher Secondary
  • Barcelona (Spain)
  • Duration:
    1 Year
Description

Are you interested in a career in Marketing? This master’s degree programme from the International University of Catalonia can provide you with what you need to get a running start in this competitive industry. The Master’s Degree in Marketing is a year-long program which takes place at the university’s Barcelona campus. This program aims to equip graduates with the training they need in marketing, commercial research and sales development in order to prepare them for a demanding job market. The goal is for graduates to be able to join a company in the area of marketing and put to immediate use the knowledge that they have gained. Professors are carefully selected for their expertise and they offer students a comprehensive curriculum packed with interesting and relevant courses. This program takes a more practical rather than simply theoretical approach, and students will be expected to get hands-on in both the classroom and in their internships. The course is divided into two semesters, which the first being comprised of classes and the second of practical experience in a company. This programme is designed primarily for recent graduates in business administration or other bachelor’s degree programmes, as well as sales and marketing professionals, tech professionals and those interested in entrepreneurship.

Important information
Venues

Where and when

Starts Location
On request
Barcelona
Immaculada, 22, 8017, Barcelona, Spain
See map

What you'll learn on the course

Consumer Behavior
International Marketing
Market Research
Brand Management
Internet and Media
Business Internship
Commercial Research
Sales and Development
Customer Loyalty
Brand Strategy
Strategy
Social Media

Course programme

Course Content


Semester I

Consumer Behavior 5 credits

International Marketing 5 credits

Product Development and Innovation 5 credits

Market Research 6 credits

Brand Management 5 credits

Internet and Media 4 credits

Semester II

Business Internship 24 credits

Final Project 6 credits

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