Master in Marketing Management

Allana Institute of Management Studies
In Mumbai

Price on request
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Important information

  • Master
  • Mumbai
  • Duration:
    3 Years
Description

Aimed at working executives to improve their skills and enhance their career prospects

Important information
Venues

Where and when

Starts Location
On request
Mumbai
Badruddin Tyabji Marg off. D.N.Road C.S.T, 400001, Maharashtra, India
See map

Course programme

Master in Marketing Management

1st Year
Semester 1 Curriculum
Financial Accounting
Business Law
Cost Management & Management Control
Organizational Behavior
Principles of Management
Quantitative Methods of Management
Semester 2 Curriculum
Personal Law & Management
Managerial Economics
Production Management
Marketing Management
Research Methodology
Financial Management

2nd year
Semester 1 Curriculum
Introduction to Computer/ MIS
Effective Communication
Human Resource Management
Business Environment
Taxation
Semester 2 Curriculum
Advertising & Sales Promotion
Management
Marketing Research
Consumer/Industrial Buyer Behavior
a) Retail Management
b) Social Management
Sales Management

3rd Year
Semester 1 Curriculum
International Marketing
Production Management / Industrial
Marketing / Service Marketing
Marketing Strategy
Distribution Management & Marketing
Finance
Special Studies in Marketing (Project)
Semester 2 Curriculum
Entrepreneurship Management
Management of Environment &
Productivity
Project Management
Strategic Management
Business Ethics


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