Master in Marketing Management
Master
In Mumbai
Description
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Type
Master
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Location
Mumbai
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Duration
3 Years
Aimed at working executives to improve their skills and enhance their career prospects
Facilities
Location
Start date
Start date
Reviews
Course programme
Master in Marketing Management
1st Year
Semester 1 Curriculum
Financial Accounting
Business Law
Cost Management & Management Control
Organizational Behavior
Principles of Management
Quantitative Methods of Management
Semester 2 Curriculum
Personal Law & Management
Managerial Economics
Production Management
Marketing Management
Research Methodology
Financial Management
2nd year
Semester 1 Curriculum
Introduction to Computer/ MIS
Effective Communication
Human Resource Management
Business Environment
Taxation
Semester 2 Curriculum
Advertising & Sales Promotion
Management
Marketing Research
Consumer/Industrial Buyer Behavior
a) Retail Management
b) Social Management
Sales Management
3rd Year
Semester 1 Curriculum
International Marketing
Production Management / Industrial
Marketing / Service Marketing
Marketing Strategy
Distribution Management & Marketing
Finance
Special Studies in Marketing (Project)
Semester 2 Curriculum
Entrepreneurship Management
Management of Environment &
Productivity
Project Management
Strategic Management
Business Ethics
Master in Marketing Management