Master in Marketing Management

MMM is a program approved by Govt. of Maharashtra and affiliated to Pune University, MMM is two year full time course consisting of four semesters that generally prepares individuals to undertake and manage the process of developing consumer audiences and moving products from producers to customers. Includes instruction in buyer behaviour and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing compaign and strategic planning, market segments, advertising methods, sales operations and management, consumer relations retailing and applications to specific products and markets.

Semester I

Principles &Practice of Management
Principles of Marketing
Fundamentals of Management Accounting
ManagerialEconomics
Research Methodology
Consumer Behavior
Business Communication
Fundamentals of Information Technology


Semester II

Services Marketing
Retail Marketing
Sales Management & Personal Selling
Distribution Management & Logistics
Market Research
Relationship Marketing
Indian Economic Environment
Field Work + SPSS


Semester III

International Marketing
Marketing and Laws
Financial Services Marketing
Marketing Communication
Retail Operations Management
Project Work
Foreign Language
Virtual Marketing


Semester IV

Brand Management
Strategic Marketing
Export Documentation & Forex Management
Direct Marketing
Industrial Marketing
Rural & Agricultural Marketing
Entrepreneurship Development & Project Management
Foreign Language