Master's in Marketing Management (Part Time)

N. L. Dalmia Institute of Management Studies and Research
In Mumbai

Price on request
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Important information

  • Master
  • Mumbai
  • Duration:
    3 Years
Description

Important information
Venues

Where and when

Starts Location
On request
Mumbai
Sector 1, Srishti Complex, Opp. Bhaktivedanta Hospital, Mira Road (East), 401104, Maharashtra, India
See map

Course programme

Master's in Marketing Management course is affiliated to the university of Mumbai.

Subjects Offered:

First Year:

I Semester-

Financial Accounting
Business Law
Cost Management & Management Control
Organizational Behaviour
Principles of Management
Quantitative Methods in Management

II Semester:

Personnel Law & Management
Managerial Economics
Production Management
Marketing Management
Research Methodology
Financial Management

Second Year:

I Semester:

Introduction to Computers / MIS
Effective Communication
Human Resources Management
Business Environment
Taxation

II Semester:

Advertising & Sales Promotion Management
Marketing Research
Consumer / Industrial Buyer Behaviour
a) Retail Management
b) Social Marketing
Sales Management

Third Year:

I Semester:

International Marketing
Product Management / Industrial Marketing / Services Marketing & Productivity
Marketing Strategy
Distribution Management & Marketing Finance
Special Studies In Marketing (Projects)

II Semester:

Entrepreneurship Management
Management of Environment & Productivity
Project Management
Strategic Management
Business Ethics


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