Master in Marketing Management (PART TIME)

INSTITUTE OF MANAGEMENT AND COMPUTER STUDIES
In Mumbai

Price on request
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Important information

  • Master
  • Mumbai
  • Duration:
    3 Days
Description

MMM Program of University of Mumbai is a mix of Marketing related and general courses, which include the functional areas of Marketing Management like industrial marketing, marketing research, consumer behavior, public sector marketing etc.,. The course content & study emphasizes, creation of business application, rather than mere marketing

Important information
Venues

Where and when

Starts Location
On request
Mumbai
INSTITUTE OF MANAGEMENT & COMPUTER STUDIES, C-4, Wagle Industrial Estate,Near Mulund (W) Check Naka,, 400604, Maharashtra, India
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Frequent Asked Questions

· Requirements

The candidate should possess a Bachelors Degree in any faculty from a recognized University The candidate should have acquired minimum two years experience from the day subsequent to the last day of the qualifying examination passed by the candidate

Course programme

MMM Program of University of Mumbai is a mix of Marketing related and general courses, which include the functional areas of Marketing Management like industrial marketing, marketing research, consumer behavior, public sector marketing etc.,. The course content & study emphasizes, creation of business application, rather than mere marketing

Job Opportunities:
Many graduates begin their career as junior executive. The course helps to develop an integrated top management perspective, which is necessary for marketing executives to move into top-level general management positions. Others seek entrepreneurial roles in the Marketing world as independent consultants or professionals. Career opportunities exist in such areas as management, sales, technical writing, training, consulting etc. Application areas include National and international Marketing, Advertising, Market Research, Export & Import, Training and Development

First Year

First Semester

Financial Accounting
Business Law
Cost Management & Management Control
Organizational Behavior
Principles of Management
Quantitative Methods in Management

Second semester

Personnel Law & Management
Managerial Economics
Production Management
Marketing Management
Research Methodology
Financial Management

Second Year

First Semester

Introduction to Computers / MIS
Effective Communication
Human Resource Management
Business Environment
Taxation

Second semester

Advertising & Sales Promotion Management
Marketing Research
Consumer / Industrial Buyer Behavior
a) Retail Management b) Social Marketing
Sales Management

Third Year

First Semester

International Marketing
Product Management/Industrial Marketing/Service Marketing
Marketing Strategy
Distribution Management & Marketing Finance
Special Studies in Marketing (Projects)

Second semester

Entrepreneurship Management
Management of Environment & Productivity Techniques
Project Management
Strategic Management
Business Ethics


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