Master of Business Administration (Business Economics):Marketing Management

Shri Mata Vaishno Devi University
In Jammu

Price on request
You can also call the Study Centre
19912... More
Compare this course with other similar courses
See all

Important information

  • Master
  • Jammu
  • Duration:
    2 Years
Description

Important information
Venues

Where and when

Starts Location
On request
Jammu
Katra, Distt. Jammu & Kashmir Pin-18230, 18230, Jammu and Kashmir, India
See map

Course programme

Master of Business Administration (Business Economics):Marketing Management

The course curriculum of MBA (BE) combines a sound conceptual and analytical grounding in basic Econometrics, Statistics, Operations Research, and Business Forecasting with specialization in Finance, Marketing, Human Resource Management and Supply Chain Management. The first two semesters consist of compulsory courses geared to provide a solid foundation in basic concepts and analytical tools. Optional papers are placed in the third and fourth semester allowing student to specialize in area of their choice. Students are required to go through compulsory six to eight weeks summer training at the end of second semester. At the end of the fourth semester students needs to submit dissertation in their area of specialization.

Semester I
Code Subject
L-T-P

Credit

MENL121P
Managerial Economics 3-0-0 3
MENL122P Business Statistics 3-0-0 3
MBUL113P

Principles of Management & Organizational Behaviour
3-0-0 3
MBUL114P Accounting for Managers 3-0-0 3
MBUL114P Principles of Marketing 3-0-0 3
MENL123P Business Environment 3-0-0 3
MENL124P Mathematics for Economics and Business 3-0-0 3
MENC125P Viva-Voce 3-0-0 3
PLNL 101P Business Communication 3-0-0 3
Non Credit Course
ECSN 104P Computer Fundamentals and Applications 0-0-2


Semester II
Code Subject
L-T-P

Credit

MENL126P
Macroeconomics for Managers 3-0-0 3
MENL127P Basic Econometrics 3-0-0 3
MENL128P

Operation Research
3-0-0 3
MBUL106P Human Resource Management 3-0-0 3
ECSL106P Management Information System 3-0-0 3
MBUL115P Financial Management 3-0-0 3
MENL129P Project Appraisal and Planning 3-0-0 3
MENL 130P Business Research Methods 3-0-0 3
MENC131P Viva-Voce 3-0-0 3
Non Credit Course
PLNN101P Art of Public Speaking 2-0-0

After the Major Examinations, students are required to undergo Summer Training for 8 to 10 weeks in relevant Industry/Institute/Centre.
Semester III
Code Subject
L-T-P

Credit

MENL270P
Advanced Business Forecasting 3-0-0 3
MENL271P Entrepreneurial Skills 3-0-0 3
MENL272P

Empirical Business System and Analysis
3-0-0 3
MENT273P Project Presentation and Viva-voce 3-0-0 3
Elective A 2 courses 3
Elective B 2 courses 3
Non Credit Course

MBUN201P

Foreign Language (French)
2-0-0


Semester IV
Code Subject
L-T-P

Credit

MENL274P
Economics of Services 3-0-0 3
MBUL201P Strategic Management 3-0-0 3
MEND275P

Dissertation and Viva-voce (in one of the elective areas)
3-0-0 3
Elective A 2 courses 3
Elective B 2 courses 3
Non Credit Course

MBUN201P

Foreign Language (French)

Marketing Management Specialization Semester III
Code Subject
L-T-P

Credit
MBUE 229P Sales Management & Consumer Behaviour 3-0-0 3
MBUE 230P Strategic Marketing 3-0-0 3

Semester IV
MBUE 216P Advertising and Brand Management 3-0-0 3
MBUE 217P Marketing of Services


Compare this course with other similar courses
See all