Master of Business Administration:Marketing and Retail Management (Hons.)
Master
In Amritsar
Description
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Type
Master
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Location
Amritsar
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Duration
2 Years
Facilities
Location
Start date
Start date
About this course
The admission to Masters Degree in Business Administration (Hons.) (Marketing and
Retail Management) shall be open to any person who has obtained:
A Bachelor’s Degree (10+2+3) or equivalent degree or Post graduate degree of the
GNDU or any other degree recognised by the GNDU as equivalent thereto with not less
than 50% marks in the aggregate.
Reviews
Course programme
The Guru Nanak Dev University's Faculty of Economics and Business offers Master of Business Administration:Marketing and Retail Management (Hons.) course to its students. The course structure for it is as follows:
First Semester :
Managerial Economics
Quantitative Methods For Management
Accounting for Management
Business Environment
Management Principles and Practices
Business Communication
Workshop on Computer Applications in Business
Second Semester:
Research Methodology
Financial Management
Marketing Management
Human Resource Management
Production and Operations Management
Organisational Behaviour
Third Semester:
Regulatory Framework Of Business
Customer Relationship Management
Marketing Research
Consumer Behaviour
Managing Retailing
Marketing Of Services
Seminar
Fourth Semester:
Strategic Marketing Management
Project
Brand Management
Advertising And Sales Management
Retail Strategy
Retail Logistics
Master of Business Administration:Marketing and Retail Management (Hons.)