Master of Business Administration:Marketing and Retail Management (Hons.)

Guru Nanak Dev University
In Amritsar

Price on request
You can also call the Study Centre
18322... More
Want to speak to an Advisor about this course?

Important information

Typology Master
Start Amritsar
Duration 2 Years
  • Master
  • Amritsar
  • Duration:
    2 Years
Description

Important information
Venues

Where and when

Starts Location
On request
Amritsar
Amritsar, Punjab, Punjab, India
See map
Starts On request
Location
Amritsar
Amritsar, Punjab, Punjab, India
See map

Frequent Asked Questions

· Requirements

The admission to Masters Degree in Business Administration (Hons.) (Marketing and Retail Management) shall be open to any person who has obtained: A Bachelor’s Degree (10+2+3) or equivalent degree or Post graduate degree of the GNDU or any other degree recognised by the GNDU as equivalent thereto with not less than 50% marks in the aggregate.

Course programme

The Guru Nanak Dev University's Faculty of Economics and Business offers Master of Business Administration:Marketing and Retail Management (Hons.) course to its students. The course structure for it is as follows:

First Semester :
Managerial Economics
Quantitative Methods For Management
Accounting for Management
Business Environment
Management Principles and Practices
Business Communication
Workshop on Computer Applications in Business

Second Semester:
Research Methodology
Financial Management
Marketing Management
Human Resource Management
Production and Operations Management
Organisational Behaviour

Third Semester:
Regulatory Framework Of Business
Customer Relationship Management
Marketing Research
Consumer Behaviour
Managing Retailing
Marketing Of Services
Seminar

Fourth Semester:
Strategic Marketing Management
Project
Brand Management
Advertising And Sales Management
Retail Strategy
Retail Logistics

Achievements for this centre


Students that were interested in this course also looked at...
See all