Master of Business Administration:Marketing and Retail Management (Hons.)

Guru Nanak Dev University
In Amritsar

Price on request
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Important information

  • Master
  • Amritsar
  • Duration:
    2 Years
Description

Important information
Venues

Where and when

Starts Location
On request
Amritsar
Amritsar, Punjab, Punjab, India
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Frequent Asked Questions

· Requirements

The admission to Masters Degree in Business Administration (Hons.) (Marketing and Retail Management) shall be open to any person who has obtained: A Bachelor’s Degree (10+2+3) or equivalent degree or Post graduate degree of the GNDU or any other degree recognised by the GNDU as equivalent thereto with not less than 50% marks in the aggregate.

Course programme

The Guru Nanak Dev University's Faculty of Economics and Business offers Master of Business Administration:Marketing and Retail Management (Hons.) course to its students. The course structure for it is as follows:

First Semester :
Managerial Economics
Quantitative Methods For Management
Accounting for Management
Business Environment
Management Principles and Practices
Business Communication
Workshop on Computer Applications in Business

Second Semester:
Research Methodology
Financial Management
Marketing Management
Human Resource Management
Production and Operations Management
Organisational Behaviour

Third Semester:
Regulatory Framework Of Business
Customer Relationship Management
Marketing Research
Consumer Behaviour
Managing Retailing
Marketing Of Services
Seminar

Fourth Semester:
Strategic Marketing Management
Project
Brand Management
Advertising And Sales Management
Retail Strategy
Retail Logistics


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