Master of Business Administration:Marketing and Retail Management (Hons.)

Master

In Amritsar

Price on request

Description

  • Type

    Master

  • Location

    Amritsar

  • Duration

    2 Years

Facilities

Location

Start date

Amritsar (Punjab)
See map
Amritsar, Punjab

Start date

On request

About this course

The admission to Masters Degree in Business Administration (Hons.) (Marketing and
Retail Management) shall be open to any person who has obtained:
A Bachelor’s Degree (10+2+3) or equivalent degree or Post graduate degree of the
GNDU or any other degree recognised by the GNDU as equivalent thereto with not less
than 50% marks in the aggregate.

Questions & Answers

Add your question

Our advisors and other users will be able to reply to you

Who would you like to address this question to?

Fill in your details to get a reply

We will only publish your name and question

Reviews

Course programme

The Guru Nanak Dev University's Faculty of Economics and Business offers Master of Business Administration:Marketing and Retail Management (Hons.) course to its students. The course structure for it is as follows:

First Semester :
Managerial Economics
Quantitative Methods For Management
Accounting for Management
Business Environment
Management Principles and Practices
Business Communication
Workshop on Computer Applications in Business

Second Semester:
Research Methodology
Financial Management
Marketing Management
Human Resource Management
Production and Operations Management
Organisational Behaviour

Third Semester:
Regulatory Framework Of Business
Customer Relationship Management
Marketing Research
Consumer Behaviour
Managing Retailing
Marketing Of Services
Seminar

Fourth Semester:
Strategic Marketing Management
Project
Brand Management
Advertising And Sales Management
Retail Strategy
Retail Logistics

Master of Business Administration:Marketing and Retail Management (Hons.)

Price on request