Master of Business Administration: MarketingMaharaja Agrasen Institute of Management & Technology
Price on request
Frequent Asked Questions
Should be a Bachelor's or Post Graduate Degree in any discipline from a recognized university or an examination recognized as equivalent thereto by KU, Kurukshetra,Maharishi Dayanand University, Rohtak, Guru Jambheshwar University, Hisar, Hisar and Ch. Devi Lal University, Sirsa, Sirsa as the case may be with not less than 50% marks in aggregate (minimum pass marks in case or SC/ST candidates) or, Pass in Final Examination conducted by Institute of Chartered Accountant of India/Institute of Costs and Works Accountants of India/Institute of Company Secretaries of India
MAIMT offers course in Master of Business Administration with Marketing specialization.The Master of Business Administration (MBA) is a two year full time programme divided into 4 semesters.
The course carriculum is as follows:
Management Process and Organizational Behavior
Accounting for Managers
Computer Applications in Management
Note: The Seminar will be presented by each student on any topic relating to Indian Ethos and Values And current Socio-Economic context.
Human Resource Management
Business Research Methodology
Production and Operations Manage.
At the end of second semester, all students will have to undergo summer training of 6-8 weeks with an industrial, business or service organization by taking up a project study. The condition of successfully completing the programmes shall not be deemed to have been satisfied unless a students undergoes summer training under the supervision of the department in the organizations as approved by the Department/Faculty from time to time. Each student will be required to submit a project report to the Department for the work undertaken during this period with one month of the commencement of the third semester for the purpose of evaluation in the third semester.
During Second year, in addition to compulsory paper and project studies, a student has to choose six optional papers in third and six in fourth semester from the list of optional papers amounced at the beginning of each semester. The list of optional papers for third and fourth Semesters shall confine to the availability of teachers. A student will specialize in two areas by opting 3 papers from each area in 3rd semester and 3 each in 4th semester.
Business Policy and Strategic Management
Summer Training Report
MARKETING Semester -III:
Product and Brand Management
Distribution and Logistics Management
Research Project -Comprehensive Viva Voce
(including viva-voce on research project)
MARKETING Semester -IV:
Rural and Agricultural Marketing
Marketing communications Strategy