Master of Business Administration:Marketing

Acharya Institutes
In Bangalore

Price on request
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Important information

  • Master
  • Bangalore
  • Duration:
    2 Years
Description

Important information
Venues

Where and when

Starts Location
On request
Bangalore
Acharya Institutes Soldevanahalli Hesarghatta Road, 560090, Karnataka, India
See map

Frequent Asked Questions

· Requirements

Candidate with any Bachelor Degree in any discipline from any recognized University with minimum of 50% marks in aggregate of all subjects, including languages, if any.

Course programme

Today’s economies are fuelled by technology and enterprise. Managing enterprises or businesses have become more and more challenging in the emerging global village, thinning the borderline between cultures and markets. The rigorous MBA programme gives the student a thorough footing in all the aspects of managing business - Economics to Etiquette, Computer Application to Quality Management. It instills confidence through competence such that the successful student can be a wealth-creator for his enterprise from the day one through a series of classroom theory, case study analysis, problem solving techniques, live wire sessions with practitioners, etc.

Career Scope
MBA graduates are most in demand both in emerging newer corporates and also in traditionally run business houses. Starting at the middle order of the corporate ladder, the scope for scaling up is quick. The specializations offered in the programme enable quick vertical growth and also help in pursuing part-time academics for further fine-tuning the knowledge in one’s chosen area.

Programme Content
• Management & Behavioural Process
• Managerial Economics
• Statistics for Management
• Accounting for Managers
• Management Information Systems
• Marketing Management
• Business Communication
• Quantitative Techniques for Management
• Indian Business Environment
• Financial Management
• Business Law
• Human Resource Management
• Business Research Methods
• International Business Management
• Strategic Management
• Management Accounting & Control Systems
• Operations Management
• Change & Knowledge Management
• Entrepreneurial Development
• Supply Chain Management

Marketing
• Rural Marketing
• Strategic Brand Management
• Integrated Marketing Communications
• International Marketing Management


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