Master of Business Administration:MarketingAL-AMEEN INSTITUTE OF MANAGEMENT STUDIES
Frequent Asked Questions
Bachelors degree (or equivalent ) in any discipline recognized by Association of Indian Universities with a minimum of 50% in aggregate Procedure : Admission is based on scholastic merit and performance in the entrance test conducted by karnataka Post-Graduate Management Colleges Association. The entrance test is an objective type / multiple choice covering logical reasoning, English comprehension and quantitative aptitude.
A two-year full time MBA Programme is the main focus of the institute's activity with dual specialisation offered in the field of finance, marketing, systems, and HRM. This course is approved by AICTE, New Delhi and is affiliated to Bangalore University.
The broad objective of MBA course is to impart professional education and training in the various aspects of modern management to students and provide them with opportunities to develop Conceptual and analytical skills and foster essential attitudes for their development into competent and proactive managers.
SEMESTER - 1
* Organizational Behaviour
* Economics for Business decisions
* Accounting for Management decisions
* Indian Society
* Research Methodology
* Maths & Statistics
SEMESTER - 2
* Business Law & Business and Government
* Financial Management
* Marketing Management
(Including market research)
* Management Information Systems
* Production & Operations Management
* Human Resource Management
* Operations Research
SEMESTER - 3
* Strategic Management
* Internship Project (summer training)
* International Business
* Business Ethical Values
* Project dissertation
Marketing Of Services
Sales & Distribution Management
Internship Training :
The Internship training provides the students an opportunity of real life Business Management Experience to apply classroom learning to an actual environment. This Training orients the students with the functioning and management of organization. All the students are required to work in reputed companies for a period of two months.
DISSERTATION : Project Dessertation Provides an opportunity to the students to take up investigative projects in a business organization. The students apply learning to identify the projects in their area of specialization in the organization.