Master of Business Administration: Marketing
Master
In Manipal
Description
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Type
Master
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Location
Manipal
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Duration
2 Years
Facilities
Location
Start date
Start date
Reviews
Course programme
1ST YEAR
Semester I
Subjects Credits
Management Process and Organizational Behavior 4
Quantitative Methods in Management 3
Economics for Managers 4
Financial and Management Accounting 3
Business Communication 3
Management Information System 4
Legal Aspects of Business 3
Semester II
Subjects Credits
Economic Environment and Policy 4
Research Methodology 3
Financial Management 3
Operations Management 4
Human Resource Management 3
Marketing Management 3
E-Business Management 4
2ND YEAR
Semester III
Subjects Credits
Strategic Management 3
International Business Management 3
Summer Project 4
Semester IV
Subjects Credits
Technology Management 3
Entrepreneurship & Project Management 3
Local Project 2
Specialization: Marketing
Semester III
Subjects Credits
Industrial and Hi-tech marketing 3
Sales, Distribution and Supply Chain Management 3
Consumer Behaviour 3
Retail Management and Internet Marketing 3
Semester IV
Subjects Credits
Rural marketing 3
Service Marketing and Customer Relationship Management 3
Product Management and Brand Building 3
Integrated Marketing Communication
Master of Business Administration: Marketing