Master of Business Administration: Marketing

Manipal University
In Manipal

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Important information

  • Master
  • Manipal
  • Duration:
    2 Years
Description

Important information
Venues

Where and when

Starts Location
On request
Manipal
MIT campus, Manipal-576104, 576104, Karnataka, India
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Course programme

1ST YEAR

Semester I

Subjects Credits
Management Process and Organizational Behavior 4
Quantitative Methods in Management 3
Economics for Managers 4
Financial and Management Accounting 3
Business Communication 3
Management Information System 4
Legal Aspects of Business 3

Semester II

Subjects Credits
Economic Environment and Policy 4
Research Methodology 3
Financial Management 3
Operations Management 4
Human Resource Management 3
Marketing Management 3
E-Business Management 4

2ND YEAR

Semester III

Subjects Credits
Strategic Management 3
International Business Management 3
Summer Project 4

Semester IV

Subjects Credits
Technology Management 3
Entrepreneurship & Project Management 3
Local Project 2

Specialization: Marketing

Semester III

Subjects Credits
Industrial and Hi-tech marketing 3
Sales, Distribution and Supply Chain Management 3
Consumer Behaviour 3
Retail Management and Internet Marketing 3

Semester IV

Subjects Credits
Rural marketing 3
Service Marketing and Customer Relationship Management 3
Product Management and Brand Building 3
Integrated Marketing Communication


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