Master of Business Administration: Marketing

Manipal University
In Manipal

Price on request
You can also call the Study Centre
82029... More
Students that were interested in this course also looked at...
See all

Important information

  • Master
  • Manipal
  • Duration:
    2 Years
Description

Important information
Venues

Where and when

Starts Location
On request
Manipal
MIT campus, Manipal-576104, 576104, Karnataka, India
See map

Opinions

There are no opinions on this course yet

Course programme

1ST YEAR

Semester I

Subjects Credits
Management Process and Organizational Behavior 4
Quantitative Methods in Management 3
Economics for Managers 4
Financial and Management Accounting 3
Business Communication 3
Management Information System 4
Legal Aspects of Business 3

Semester II

Subjects Credits
Economic Environment and Policy 4
Research Methodology 3
Financial Management 3
Operations Management 4
Human Resource Management 3
Marketing Management 3
E-Business Management 4

2ND YEAR

Semester III

Subjects Credits
Strategic Management 3
International Business Management 3
Summer Project 4

Semester IV

Subjects Credits
Technology Management 3
Entrepreneurship & Project Management 3
Local Project 2

Specialization: Marketing

Semester III

Subjects Credits
Industrial and Hi-tech marketing 3
Sales, Distribution and Supply Chain Management 3
Consumer Behaviour 3
Retail Management and Internet Marketing 3

Semester IV

Subjects Credits
Rural marketing 3
Service Marketing and Customer Relationship Management 3
Product Management and Brand Building 3
Integrated Marketing Communication

Achievements for this centre


Students that were interested in this course also looked at...
See all