MASTER OF BUSINESS ADMINISTRATION:MARKETING

Krishna Institute Of Engineering and Technology
In Ghaziabad

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Important information

  • Master
  • Ghaziabad
  • Duration:
    2 Years
Description

Important information
Venues

Where and when

Starts Location
On request
Ghaziabad
Krishna Institute Of Engineering and Technology Ghaziabad - Meerut Highway (NH-58), P.Box-02, 201206, Uttar Pradesh, India
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Course programme

Course Structure

Semester 1

1 MBA 011 Principles & Practice of Management 3 1 - 30 20 50 100 150
2 MBA 012 Managerial Economics 3 1 - 30 20 50 100 150
3 MBA 013 Accounting & Financial Analysis 3 1 - 30 20 50 100 150
4 MBA 014 Organisational Behaviour 3 1 - 30 20 50 100 150
5 MBA 015 Business Statistics 3 1 - 30 20 50 100 150
6 MBA 016 Marketing Management 3 1 - 30 20 50 100 150
7 MBA 017 Computer Applications in Management 2 1 2 30 20 50 100 150
8 MBA 018 Communication for Management


Semester 2

1 MBA 021 Business Environment 3 1 - 30 20 50 100 150
2 MBA 022 Business Laws 3 1 - 30 20 50 100 150
3 MBA 023 Research Methodology 3 1 - 30 20 50 100 150
4 MBA 024 Operations Research 3 1 - 30 20 50 100 150
5 MBA 025 Production & Operations Management 3 1 - 30 20 50 100 150
6 MBA 026 Cost & Management Accounting 3 1 - 30 20 50 100 150
7 MBA 027 Financial Management 3 1 - 30 20 50 100 150
8 MBA 028 Managing Human Resources 3 1 - 30 20 50 100 150
9 MBA 029 Comprehensive Viva (CV)


Semester 3


1 MBA 031 Supply Chain Management 3 1 - 30 20 50 100 150
2 MBA 032 Strategic Management 3 1 - 30 20 50 100 150
3 MBA 033 Management Information System 3 1 - 30 20 50 100 150
4 MBA 034 Consumer Behaviour & Marketing
Communication
3 1 - 30 20 50 100 150
5 - Specialization Group -1 Elective 1* 3 1 - 30 20 50 100 150
6 - Specialization Group -1 Elective 2* 3 1 - 30 20 50 100 150
7 - Specialization Group -2 Elective 1* 3 1 - 30 20 50 100 150
8 - Specialization Group -2 Elective 2* 3 1 - 30 20 50 100 150
9 MBA 035 Summer Training Project Report


Semester 4

1 MBA 041 Entrepreneurship Development 3 1 - 30 20 50 100 150
2 MBA 042 Corporate Governance, Values & Ethics 3 1 - 30 20 50 100 150
3 - Specialization Group -1 Elective 3* 3 1 - 30 20 50 100 150
4 - Specialization Group -1 Elective 4* 3 1 - 30 20 50 100 150
5 - Specialization Group -2 Elective 3* or 4* 3 1 - 30 20 50 100 150
6 - Open Specialization Elective (Any one) * 3 1 - 30 20 50 100 150
7 MBA 043 Research Project Report - 2 2 - - - - 150**
8 MBA 044 Comprehensive Viva (CV)


Marketing

1. MBA MK 01 Marketing of Services…………………………. … (III Semester)
2. MBA MK 02 Marketing Research. (III Semester)
3. MBA MK 03 Sales & Distribution Management ……………… (IV Semester)
4. MBA MK 04 Retail Management ……………………………… (IV Semester)


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