Master of Business Administration: Marketing

1st Semester
1. Marketing Management
2. Organizational Behavior
3. Legal and Regulatory Framework
4. Managerial Economics
5. Business Statistics
6. Computer Application in Management
7. Accounting and Financial Analysis
8. Communication for Management
2nd Semester
1. Management Accounting
2. Production and Operations Management

3. Operations Research
4. Financial Management
5. Research Methodology
6. Economic Environment of Business
7. Managing Human Resource
8. E-business
3rd Semester
1. Supply Chain Management
2. Strategic Management
3. Management Information System
4. Specialization (Group I)
a) Marketing: Marketing of Services,
Consumer Behavior and
Advertising Management
b) Human Resource: Personnel
Growth and Training and
Development, Industrial Relations
and Labour Enactments.
c) Financial Management: International Financial Management, Security Analysis and Investment Management.
d) Information Technology: Database Management System, System Analysis and Design and Software Engineering.
4th Semester
1. Entrepreneurship, Ethics, Corporate Government.
2. International Business and Trade
3. Specialization
4. research Project Report
5. Comprehensive Viva

Specialization: Marketing

Sales and Distribution Management, Retail Management.