Master of Business Administration:Marketing Management Area

Shri Atmanand Jain Institute of Management & Technology
In Ambala

Rs 40,800
+ VAT
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Important information

  • Master
  • Ambala
  • Duration:
    2 Years
Description

Important information
Venues

Where and when

Starts Location
On request
Ambala
Shri Atmanand Jain Institute of Management & Technology Jain College Road, Ambala City,, 134003, Haryana, India
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Frequent Asked Questions

· Requirements

Should be a Bachelor’s or Post Graduate Degree in any discipline from a recognized university with not less than 50% marks in aggregate (minimum pass marks in case or SC/ST candidates) OR Pass in Final Examination conducted by Institute of Chartered Accountant of India/Institute of Costs and Works Accountants of India/Institute of Company Secretaries of India

Course programme

MBA Course Curriculum

Semester – I

*

Management Concepts
*

Economic for Management
*

Quantitative Techniques
*

Accounting for Management
*

Business Environment
*

Marketing Management
*

Fundamentals of Computers(


)Semester – II

*

Organizational Behaviour
*

International Business
*

Financial Management
*

Operations and Materials Management
*

Business Research Methods and Communication Skills
*

Human Resource Management
*

Database Management & Information Networking
*

Viva – Voce (


)Semester – III

Compulsory Papers

*

Corporate Planning & Policy
*

Business Laws
*

Training Project

Optional Papers

Marketing Management Area

*

Consumer Behaviour
*

Sales Management
*

Retailing Management
*

International Marketing Management

#

Advertising Management
#

Rural Marketing
#

Export Management
#

Marketing of Services(


)Semester – IV

Compulsory Papers

*

Total Quality Management
*

Project Report
*

Viva – Voce


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