Master of Business Administration (Marketing Management)

Annamalai University
Distance

Rs 25,600
+ VAT
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Important information

  • Master
  • Distance learning
  • Duration:
    2 Years
Description

Important information

Frequent Asked Questions

· Requirements

1) Any Graduate (except 10+2+2 pattern). 2) Applicants who have qualified themselves in P.G. Diploma in Management Programmes of any recognized University / Institution and those who have worked in Managerial / Executive / Supervisory cadre, in a Manufacturing/ Marketing / Banking / Service organizations are eligible and will be given preference.

Course programme

First Year
-Principles of Management
-Marketing Management
-Human Resource Management
-Financial and Management Accounting
-Production and Materials Management
-Business Mathematics and Statistics
-Advertising Management
-Managerial Communication

Second Year
-Product and Services Marketing
-Marketing Research
-Consumer Behaviour
-Global Marketing
-Sales and Distribution Management
-Strategic Management
-Project Work and viva - voce
(Or)
-E -Business
-Business Research Methods

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