Master of Business Administration: Marketing management

Master

In Nashik

Price on request

Description

  • Type

    Master

  • Location

    Nashik

  • Duration

    2 Years

Facilities

Location

Start date

Nashik (Mahārāshtra)
See map
Mumbai Agra Highway, Panchavati, 422 003

Start date

On request

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Course programme

The institute offers MBA with Marketing management as specialization. The course carriculum is as follows:

Semester I:

Organization Behavior & Principles & Practice of Management
Management Accouting
Managerial Economics
Statistical and Quantitative Techniques
Legal Aspects of Business
Basics of Marketing
Information Technology
Basics of Management
Communication Skills

Semester II:

Marketing Management
Financial Management
Human Resource Management
Manufacturing and Operations Management
Materials and Logistics Management
Management Information System
Research Methodology
Economic Environment of Business

Semester III:

Core Papers:
Business Policy and Strategic Management.
Management Control Systems
Project Work

Marketing Specialization:

Marketing Research
Integrated Marketing Communication
Distribution & Retail Management
Consumer Behavior
Sales Management & Personal Selling

Semester IV:

Core Papers:
Entrepreneurship Development & Project Management
International Business Management
Current Trends in Management

Marketing Specialization:

Marketing Research
Integrated Marketing Communication
Distribution & Retail Management
Consumer Behavior
Sales Management & Personal Selling

Master of Business Administration: Marketing management

Price on request