Master of Business Administration: Marketing management
Master
In Nashik
Description
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Type
Master
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Location
Nashik
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Duration
2 Years
Facilities
Location
Start date
Start date
Reviews
Course programme
The institute offers MBA with Marketing management as specialization. The course carriculum is as follows:
Semester I:
Organization Behavior & Principles & Practice of Management
Management Accouting
Managerial Economics
Statistical and Quantitative Techniques
Legal Aspects of Business
Basics of Marketing
Information Technology
Basics of Management
Communication Skills
Semester II:
Marketing Management
Financial Management
Human Resource Management
Manufacturing and Operations Management
Materials and Logistics Management
Management Information System
Research Methodology
Economic Environment of Business
Semester III:
Core Papers:
Business Policy and Strategic Management.
Management Control Systems
Project Work
Marketing Specialization:
Marketing Research
Integrated Marketing Communication
Distribution & Retail Management
Consumer Behavior
Sales Management & Personal Selling
Semester IV:
Core Papers:
Entrepreneurship Development & Project Management
International Business Management
Current Trends in Management
Marketing Specialization:
Marketing Research
Integrated Marketing Communication
Distribution & Retail Management
Consumer Behavior
Sales Management & Personal Selling
Master of Business Administration: Marketing management