Master of Business Administration:Marketing Management

PRESTIGE INSTITUTE OF MANAGEMENT
In Gwalior

Price on request
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Important information

  • Master
  • Gwalior
  • Duration:
    2 Years
Description

Important information
Venues

Where and when

Starts Location
On request
Gwalior
PRESTIGE INSTITUTE OF MANAGEMENT Airport Road, Opposite Deendayal Nagar,Gwalior , 474020, Madhya Pradesh, India
See map

Course programme

Semester I (All Compulsory)

101 Management Process
102 Quantitative Methods
103 Management Economics
104 Environment & Management
105 Accounting for Managers
106 Business Legislation
107 Computer Applications in Management
108 Viva-Voce

Semester II (All Compulsory)

201 Management Skill, Development and Research Methodology
202 Marketing Management
203 Human Resource Management
204 Financial Management
205 Production and Operation Management
206 Consumer Behavior
207 International Environment & Management
208 Viva-Voce

Semester III

301 Operations Research
302 Business Policy & Strategic Management
303 Management Science
304 Total Quality Management
305 Elective Paper-I
306 Elective Paper-II
307 Elective Paper-III
308 Summer Training Project & Viva-Voce

Semester IV

401 Small Business & Entrepreneurship Management
402 Decision Support System and MIS
403 Computer Applications in Management (Advance)
404 Elective -I
405 Elective - II
406 Elective - III
407 Elective -IV

Marketing Management

305 MM Advertisement Management
306 MM Customer Relationship
307 MM International Marketing
404 MM Sales & Distribution Management
405 MM Strategic Marketing
406 MM Brand Management
407 MM Marketing of Service


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