Master of Business Administration in Marketing (Semester System)
Master
In Amritsar
Description
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Type
Master
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Location
Amritsar
Facilities
Location
Start date
Start date
About this course
1. The University shall undertake the instructions for Master’s Degree in Business Administration. The duration of the course shall be two academic years. Each year shall be divided into two semesters.
2. The admission to M.B.A. Ist semester shall be open to any person who has obtained A Bachelor’s Degree (10 + 2 + 3 ) or equivalent degree or post graduate degree of the GNDU or any other degree recognised by the GNDU as equivalent thereto with not less than 50% marks in the aggregate.
Reviews
Course programme
The Guru Nanak Dev University's Faculty of Economics and Business offers Master of Business Administration in Marketing (Semester System) course to its students. The course structure for it is as follows:
First Semester
Managerial Economics
Quantitative Methods for Management
Accounting for Management
Business Environment
Management Principles and Practices
Workshop On Business Communication
Workshop on Computer Applications in Business
Second Semester
Research Methodology
Financial Management
Marketing Management
Human Resource Management
Production and Operations Management
Organisational Behaviour
Third Semester
Regulatory Frame Work of Business
Entrepreneurship Development and Project Management
Seminar
Group B: Marketing
Consumer Behaviour
Marketing Research
Fourth Semester
International Business
Strategic Management
Project Report
Viva-Voce (Comprehensive)
Marketing
Advertising and Sales Management
Brand and Retail Management
Marketing of Services
Master of Business Administration in Marketing (Semester System)