Master of Business Administration:Rural Marketing

Bharathiar University
In Coimbatore

Rs 55,210
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Important information

  • Master
  • Coimbatore
  • Duration:
    2 Years

Important information

Where and when

Starts Location
On request
Bharathiar University, Coimbatore, 641046., Tamil Nadu, India
See map

Frequent Asked Questions

· Requirements

A pass in any degree

Course programme

MBA programme will consist of 17 Core subjects, 8 Elective
subjects, 3 Supportive Courses and 1 Project work. The Elective and Supportive
courses may be offered if at least 10 students choose those courses.

Full Time students will do a Project work for minimum 8 weeks
at the end of the II semester. A report of the project work should be submitted to the
School within three months after completing the project work. Thereafter, the students
will appear for a Viva voce examination conducted by the faculty guide and an External
Examiner. Viva voce examination will be conducted at the end of III semester.
Students who fail in the Project work and viva voce examination, or who were absent for
the Project viva voce examination or who fail to submit the Project Report before the due
date will have to resubmit the Project Report and attend the viva voce examination
during the subsequent semester. When a faculty guide is not present on the date of the
Viva voce examination the Director will act as the examiner of behalf of the faculty
guide. The two examiners will jointly evaluate the Project Report and the Viva voce.
Marks will be awarded as follows:

I Semester
1.1 Management Principles and Practice
1.2 Organizational Behaviour
1.3 Managerial Economics
1.4 Financial and Management Accounting
1.5 Quantitative Methods for Management
1.6 Executive Communication
Computer Application in Management
1.7 Supportive Course -
D.1 Entrepreneur Development

II Semester
2.1 Operations Management
2.2 Marketing Management
2.3 Financial Management
2.4 Human Resource Management
2.5 Quantitative Techniques
2.6 Research Methods for Management
2.7 Computer Applications in Management
(Only Practical examination)
2.8 Supportive Course -
D.2 Entrepreneurship and Innovations

III Semester
3.1 Business Environment & Ethics
3.2 Management Information System
3.3 Elective I
3.4 Elective II
3.5 Elective III
3.6 Elective IV
3.7 Project Report & Viva voce
3.8 Supportive Course III
D.3 Legal Aspects of Business

IV Semester
4.1 Strategic Management : Indian and
Global Context
4.2 International Business
4.3 Elective V
4.4 Elective VI
4.5 Elective VII
4.6 Elective VIII
D.4 Business Plan

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