Master of Management Administration: Marketing of Agricultrural Products and Retail Management

West Bengal University of Technology
In Kolkata

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Important information

  • Master
  • Kolkata
Description

Important information
Venues

Where and when

Starts Location
On request
Kolkata
BF 142, Sector 1, Salt Lake City, 700064, West Bengal, India
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Course programme

Master of Management Administration: Marketing of Agricultrural Products and Retail Management

This programme comprises twenty compulsory courses. Ten courses in Area of
Specialiation and ten more compulsory dissertation courses.

Course Content:

1st Semester:
Quantitative Methods I
Quantitative Methods II
Managerial Economics (Micro)
Managerial Economics (Macro)
Human Resource Management
Organizational Behaviour
Marketing Management
Strategic Business Management
Financial Accounting
Financial Management

2nd Semester:

Introduction to Mgmnt. Practices
Business Environment
Business Perspectives
Strategic Management
Market Research Techniques
Law, Taxation & the Role of SEBI
Statistical & Econometric Methods I
Statistical & Econometric Methods II
Research Methodology I
Research Methodology II

3rd Semester:

Specialisation Subjects

4th Semester

Research Project and Disseration
Literature Survey
Data Analysis
Dissertation
Viva


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