Master of Management Studies in Marketing

Bharti Vidyapeeth Institute of Management Studies & Research
In Navi Mumbai

Price on request
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Important information

  • Master
  • Navi mumbai
  • Duration:
    2 Years

Important information

Where and when

Starts Location
On request
Navi Mumbai
Sector No. 8 CBD Belapur, 400614, Maharashtra, India
See map

Frequent Asked Questions

· Requirements

The candidate must process a Bachelor’s Degree in any discipline from a recognized university or equivalent there to. He/She must secure minimum 45% marks in the graduation. The students who have appeared for their final examination of degree and awaiting results are also eligible to apply. However, their admission will be subject to their passing the qualification examination on the date of commencement of the curricular programme.

Course programme

Master of Management Studies in Marketing

First Semester
* Perspective Management
* Financial Accounting
* Managerial Economics
* Operations Management
* Organization Behaviour
* Business Mathematics
* Information Technology for Management
* Communication Skills
* Marketing Management
First Semester Electives
* Selling & Negotiation Skills
* Corporate Social Responsibility

Second Semester
* Legal & Tax Aspects Of Business
* Cost & Management Accounting
* Economic Environment Of Business
* Operations Research
* Human Resources Management
* Research Methodology & Fundamentals Of Marketing Research
* Management Information System
* Financial Management
* Marketing Applications & Practice
Second Semester Electives
* Analysis Of Financial Statement
* Foreign Language (German)

Third Semester - Core Subjects
* International Business
* Strategic Management
* Summer Internship / Global Internship / Social, Rural Institute Lead Project

Specialization Majors - Marketing
* Marketing Strategy
* Integrated Marketing Communications
* A) Consumer / Industrial Buying Behaviour
* B) Marketing Research Applications
* A) Sales & Sales Promotion Management
* B) Distribution and SCM
* A) Product / Brand Management
* B) Marketing Finance
* Retail Management
* B2B Marketing & CRM
* Rural Marketing
* Quantitative Models In Marketing

Fourth Semester Core Subjects
* Management Control System
* Business Ethics & Corporate Governance
* Entrepreneurship Management
* Service Management
* Environment Management
* Project Management

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