Master of Management Studies:Marketing

University of Mumbai
In Mumbai

Price on request
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Important information

  • Master
  • Mumbai
  • Duration:
    2 Years

Important information

Where and when

Starts Location
On request
Opp. New Boys hostel, Mumbai University, Kalina Vidyanagari Campus, Santacruz(E),, 400098, Maharashtra, India
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Course programme

The University of Mumbai's Alkesh Dinesh Mody Institute for Financial and Management Studies offers Master of Management Studies:Marketing course to its students. The course structure for it is as follows:

Semester I

Perspective management
Financial management
Managerial economics
Operations management
Organizational behavior
Business mathematics
IT for management
Communication skills
Marketing management
Elective 1
Elective 2

Selling and negotiations skills
High performance leadership
Indian ethos in management
Brochure social responsibility projects

Semester II

Legal and tax aspects of business
Cost and management accounting
Economic environment of business
Operations research
Human resources management
Research methodologies and fundamentals of MR
Management information systems
Financial management
Market applications and practicals
Elective 1
Elective 2

Decision sciences
Management process skills
Analysis of financial statement
Foreign language (German, French, Japanese)

Specialization: Marketing

Marketing Strategy
Integrated Market Communications
Consumer Buying Behavior
Market Research Applications
Sales Management & Sales Promotion
Distribution & Supply Chain Management
Product & Brand Management
Marketing Finance

Marketing Electives:
International Marketing
Retail Management
B2B Marketing & CRM
Rural marketing
Marketing in Non- profit Organizations
Quantitative Models In Marketing
Marketing Audit

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