Master of Marketing Management (M.M.M.)

In Pune

Price on request
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Important information

  • Master
  • Pune
  • Duration:
    2 Years

MMM is a two year full-time course offered by the University of Pune. The contents of the course comprehensively cover all marketing management aspects, including functional areas of Marketing Management like Industrial Marketing, Marketing Research from the theoretical and practical perspective and marketing management, consumer behaviour etc. The course content emphasises, the study and application, rather than mere marketing.

Important information

Where and when

Starts Location
On request
MIDC, Block ‘C’, Chinchwad, 411019, Maharashtra, India
See map

Frequent Asked Questions

· Requirements

Any Graduate or its equivalent from any approved University. Students appearing in the final year may also apply.

Course programme

Semester I:

Principles & Practice of Management
Principles of Marketing
Fundamentals of Management Accounting
Managerial Economics
Research Methodology
Consumer Behavior
Business Communication
Fundamentals of Information Technology

Semester II:

Services Marketing
Retail Marketing
Sales Management & Personal Selling
Distribution Management & Logistics
Relationship Marketing
Indian Economic Environment
Field Work + SPSS

Semester III:

International Marketing
Marketing and Laws
Financial Services Marketing
Marketing Communication
Retail Operations Management
Project Work
Foreign Language
Virtual Marketing Management

Semester IV:

Brand Management
Strategic Marketing
Export Documentation & Forex
Direct Marketing
Industrial Marketing
Rural & Agricultural Marketing
Entrepreneurship Development & Project Management
Foreign Language

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