MASTER OF PHILOSOPHY IN COMMERCE

MPhil

Online

₹ 125,000 VAT incl.

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Description

  • Type

    MPhil

  • Methodology

    Online

  • Duration

    1 Year

  • Start date

    Different dates available

  • Online campus

    Yes

The present new Syllabus of Course Work for Ph. D. in Commerce has been prepared
keeping in view of the continuous developments in all subjects in the field of Commerce
& Management; in its growing knowledge resources and improvements in pedagogic
methodologies and the UGC guidelines.
The present exercise of preparation of Course Work syllabus for Ph. D. in Commerce is
guided by three broad teaching orientations: (i) job orientation (to prepare students to
make use of employment opportunities), (ii) knowledge orientation (development of
personality and sharpening of intellectual skills among the students), and (iii) social
orientation (inculcation of social commitment among the students and making them
responsible citizens).

Facilities

Location

Start date

Online

Start date

Different dates availableEnrolment now open

About this course

(i) to acquaint the students with recent trends in commerce & management and the
content of courses in commerce & management
(ii) to equip the students to critically understand and interpret business realities,
(iii) to develop among the students a distinctly commerce & management perspective,
(iv) to enhance the social sensitivity and sensibility of the students, and
(v) to help students acquire skills that will be useful to them in their personal, social and
professional life.

POST GRADUATE STUDENTS CAN APPLY

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Subjects

  • Research Methodology
  • IT Development
  • Marketing
  • Research
  • Testing
  • Reasons for Branding
  • Commercial Banking
  • Measure of Central tendency
  • Dispersion
  • Fundamentals of Hypo Dissertation testing

Teachers and trainers (1)

SNEHA  SHARMA

SNEHA SHARMA

ENGINEERING JOBS

Course programme

S. No Code Papers Max. Marks Exam. Hrs. 1 MPCO 101 Research Methodology 100 3 2 MPCO 102 Marketing 100 3 3 MPCO 103 Specialization on dissertation topic based on dissertation topic 100 3 4 MPCO104 Dissertation 100 - RESEARCH METHODOLOGY THEORY AND TECHNIQUES CODE MPCO 101 Unit - I Research: Definition, Importance and Meaning of research, Characteristics of research, Types of Research, Steps in research, Identification, Selection and formulation of research problem, Research questions – Research design – Formulation of Hypo Dissertation, Review of Literature. Unit – II Sampling techniques: Sampling theory, types of sampling – Steps in sampling – Sampling and Non-sampling error – Sample size – Advantages and limitations of sampling. Collection of Data: Primary Data – Meaning – Data Collection methods – Secondary data – Meaning – Relevances, limitations and cautions. Unit – III Statistics in Research – Measure of Central tendency, Dispersion, Skewness and Kurtosis in research, Hypo Dissertation, Fundamentals of Hypo Dissertation testing, Standard Error, Point and Interval estimates, Important Non-Parametric tests: Sign, Run, Kruskal, Wallis tests and Mann,Whitney test. Unit – IV Para metric tests: Testing of significance, mean, Proportion, Variance and Correlation, testing for Significance of difference between means, proportions, variances and correlation co-efficient. Chi-square tests, ANOVA, One-way and Two-way. Unit – V Research Report: Types of reports, contents, styles of reporting, Steps in drafting reports, Editing the final draft, Evaluating the final draft. Reference Books: 1. Statistical Methods - S.P. Gupta 2. Research Methodology Methods and Techniques - C.R. Kothari 3. Statistics (Theory and Practice) - B.N. Gupta 4. Research Methodology Methods and Statistical Techniques - Santosh Gupta MARKETING MPCO 102 Unit – I Introduction: Evolution – Meaning & Objectives of Market – Definition of Market – Classification of Markets – Marketing – Features, Objectives & Importance of marketing – Modern Marketing – Role of marketing in Economic development. Unit – II Pricing: Importance & Objectives of Pricing – Factors affecting Pricing Decisions – Kinds of Pricing – Resale Price Maintenance – Branding – Reasons for Branding – Types of Brand Unit – III Advertising: Introduction – Basic features – Advertising and Advertisement – Advertising and publicity – Sales organization – Need, Importance & Functions Unit – IV Sales Promotion: Definition – Purpose – Importance – Objective – Growth – Advantages – Limitations – Kinds – Consumer Promotion – Dealer Promotion – Sales force Promotion. Unit – V Consumer Behaviour: The Birth of Buying ideas – What is Buyer Behaviour? – What are Buying Motives? – Buyer Behaviour Theories – Buying Decision Process. Reference Books: 1. Marketing – Rajan Nair. 2. Marketing – Sharleker.

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MASTER OF PHILOSOPHY IN COMMERCE

₹ 125,000 VAT incl.