Master of Retail Management

Retailing has been defined as a business activity involving sale of goods and services to consumers for
their personal, family or household use. Although retailing has been around since times immemorial, it
was in the 20th century that significant changes occured in the retail sector, especially in the developed
countries. Modern formats of retailing, such as department stores, discount stores, warehouse retailers
and hypermarkets, are now making inroads into developing countries of the world. Retailing has
become more organized and chain stores (using sophisticated Information Technology and
Communication to manage their operations) are coming up at the expense of independent shops.

In wake of the above, the MRM programme opens new vistas for young professionals to acquire
glittering careers in the field of retail management. The course has been designed in such a manner
so that the candidate gets best knowledge and skill required for the purpose.

The areas of study under Master of Retail Management are :

Semester I :
Retail Concept and Environment
Priciples of Business Management
Marketing Chain Management
Supply Chain Management
Consumer Behaviour
Financial Accounting and Costing

Semester II :
Organizational Behaviour
Retail Store Management
Business Economics
Rural Retailing
MIS
Presentation on Contemporary Issues

Semester III :
Retail Strategy
E-tailing and Non Store Retailing
Negotiations
Retail Branding
Mall Management
Quality Certification & Retail Benchmarking

Semester IV :
Store profitability & Retail Economics
Store Interiors and Layout
Franchising and Global Retailing
Retail Risk & Loss Management, Store Profitability
Consumer Law
Project & Viva Voce