Master of Sales & Marketing

University of Mangalore
In Mangalore

Price on request
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Important information

  • Master
  • Mangalore
  • Duration:
    2 Years
Description

Important information
Venues

Where and when

Starts Location
On request
Mangalore
Mangalore University Mangalagangotri Konaje, 574199, Karnataka, India
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Frequent Asked Questions

· Requirements

Any graduate of this university or any other university possessing qualification considered equivalent by this university who has secured not less than 50% marks (40% for SC / ST candidates) in the aggregate (including languages) in the graduate course shall be eligible for admission to MSM programme subject to the rules of selection.

Course programme

Course Content
SEMESTER I
Management Perspectives and Sales Management
Sales, Marketing and Personality Development
Marketing Management & International Marketing Strategy
Sales Process-I
Distribution, Planning & Reporting Management
Customer Behaviour & Customer Care

SEMESTER II
Statistics & Financial Management
Key Account Management
Market Research and Advertising Management
Sales Process-II
Rural & Services Marketing
Computer Application for Business and Management

SEMESTER III
Internship Training
Internship Report

SEMESTER IV
Project Work
Project Viva Voce


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