Masters in Business Administration:Marketing Management

Vishwakarma Institute of Management
In Pune

Rs 80,000
+ VAT
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Important information

  • Master
  • Pune
  • Duration:
    2 Years
Description

*. To provide the country with competent young men and women with necessary knowledge, skills, values and attitudes to occupy positions in Management and Administration in Business, Industry, Public Services and the Government. To impart latest and relevant knowledge from the field of management theory and practice. To provide opportunities to the participants, within and outside institutions for leadership development. To impart / develop the right kind of values and attitudes to function effectively in Managerial/ Administrative positions.

Important information
Venues

Where and when

Starts Location
On request
Pune
S. No. 3/4, Laxminagar, Kondhawa (Budruk), 411048, Maharashtra, India
See map

Frequent Asked Questions

· Requirements

Any Graduate with 45%

Course programme

This is a two year full time course resulting in the award of the post graduate degree "Master of Business Administration" by the University of Pune

Programme Objectives

*
To provide the country with competent young men and women with necessary knowledge, skills, values and attitudes to occupy positions in Management and Administration in Business, Industry, Public Services and the Government.
*
To impart latest and relevant knowledge from the field of management theory and practice.
*
To provide opportunities to the participants, within and outside institutions for leadership development.
*
To impart / develop the right kind of values and attitudes to function effectively in Managerial/ Administrative positions.

Learning Model

The entire schedule is planned to optimize learning. Class room sessions include Lectures, Case studies and Presentations.

Eminent personalities from the industry and academia deliver lectures on various business related topics every week.

Each student undergoes a practical training for a period of not less than 50 days during the vacation at the end of First Year.

Programme Structure
This is a two-year course divided into four semesters. This is a full time course affiliated to the University of Pune. Students are given encouragement and opportunities to take up short term assignments in partnership with industries.

Course Outline


Semester I

Organizational Behaviour, Principal & Pratical Managment
Managerial Economics
Statistical & Quantitative Methods
Legal Aspects of Business
Basics of Marketing
Information Technology
Communication Skills

Semester II

Marketing Management
Financial Management
Human Resource Management
Manufacturing & Operations Management
Materials & Logistics Management
Management Information Systems
Research Methodology
Economic Environment of Business & Environmental Management

Semester III

Business Policy & Strategic Management
Management Control Systems
Project Report


Semester IV

Entrepreneurship Development & Project Management
International Business Management
Current trends in Managment



Marketing Management

BusinessPolicy & Strategic Management
Management Control Systems
Marketing Research
Intergrated Marketing Communications
Distribution & Retail Management
Consumer Behaviour
Sales Management & Personal Selling
Project
Entrepreneruship Development & Project Management
International Business Management
Current Trends in Management
Services Marketing
International Marketing
Virtual Marketing
Marketing Strategy & Relationship Marketing
Product & Brand Management


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