Masters Combination Programme in Retail DesignNICC National Institute of Creative Communication
Price on request
Frequent Asked Questions
Graduation in any Discipline and NICC Entrance Exam (Portfolio Evaluation, Aptitude Test, and Interview)
It incorporates elements of Design such as Aesthetics, Ergonomics, Materials, Presentation Design, Architecture and Interior Design for Retail, Visual Merchandising and (optional) Retail Design for Web and New Media.
Retail Management includes an overview in the fields of Buyer Behavior, Marketing Management, Retail Operations Management, International Retail, etc.
The objective of this program is to create professional retail designers with a strong sense of aesthetic design, keeping in mind the functional requirements of Retail systems. The final outcome is a designer that designs beautiful, innovative, exciting and, most importantly, consumer-friendly, functional and well-utilized retail spaces.
Hands-on learning experience
Real-time, live, industry-sourced projects are the key component of NICC's teaching environment. For example, a Retail Design project for a 15,000 square feet showroom, in Bangalore, of the SKC Group, was designed by NICC students, under the guidance of NICC Faculty. The showroom is spread over five floors, each with a different theme and ambience - according to apparel styles. NICC students worked on all aspects of Retail Design including Aesthetic Visualisation (with 3d walk-through presentations), Merchandise Distribution Processes and Storage, Visual Merchandising, Sub-branding Design solutions, Advertising Strategies and Advertising Design...
This project provided valuable hands-on experience and interaction with industry for the students.
PROGRAM DURATION: 4 semesters