MASTERS IN MARKETING MANAGEMENT

Its a two year full time course consisting of four semesters that generally prepares individuals to undertake and manage the process of developing consumer audiences and moving products from producers to customers. Includes instruction in buyer behaviour and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, consumer relations retailing and applications to specific products and markets.

Semester I
Principles and Practice of Management
Principles of Marketing
Fundamentals of Management Accounting
Managerial Economics
Research Methodology
Consumer Behaviour
Business Communication (Internal)
Fundamentals of Information Technology (Internal)

Semester II
Services Marketing
Retail Marketing
Sales Management & Personal Selling
Distribution Management & Logistics
Market Research
Relationship Marketing
Indian Economic Environment
Field Work + SPSS

Semester III
International Marketing
Marketing & Laws
Financial Services Marketing
Marketing Communication
Retail Operations Management
Project Work
Foreign Language
Virtual Marketing

Semester IV
Brand Management
Strategic Marketing
Export Documentation & Forex Management
Direct Marketing
Industrial Marketing
Rural & Agricultural Marketing
Entrepreneurship Development & Project Management
Foreign Language