Masters in Marketing Management

Course Content
Sem I
Principles & Practice of Management
Principles of Marketing
Fundamentals of Management Accounting
Managerial Economics
Research Methodology
Consumer Behavior
Business Communication
Fundamentals of Information Technology

Sem II
Services Marketing
Retail Marketing
Sales Management & Personal Selling
Distribution Management & Logistics
Market Research
Relationship Marketing Indian Economic
Environment
Field Work + SPSS

Sem III
International Marketing
Marketing and Laws
Financial Services Marketing
Marketing Communication
Retail Operations Management
Project Work
Foreign Language
Virtual Marketing

Sem IV
Brand Management
Strategic Marketing
Export Documentation & Forex Management
Direct Marketing
Industrial Marketing
Rural & Agricultural Marketing
Entrepreneurship Development & Project
Management
Foreign Language