Masters in Marketing Management

Masters in Marketing Management

Course Content:

Semester I

Principles & Practice of Management
Principles of Marketing
Marketing Research
Consumer Behaviour
Advertising & Sales Promotion
Field Study

Semester II

Agricultural Marketing
Industrial Marketing
Sales Management
Communication Skills
Distribution Management & Global Logistics
SUMMER PROJECT

Semester III

Tourism Marketing
Organization Behaviour
Retail Marketing
Services Marketing
International Marketing
Managerial Economics
Project Report

Semester IV

Marketing and the laws
Strategic Marketing
Operation Research & Quantitative Techniques
Entrepreneurial Development
Fundamentals of Information Technology
Fundamentals of Managerial
Accounting