Masters in Marketing Management (MMM)
Master
In Mumbai
Description
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Type
Master
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Location
Mumbai
Facilities
Location
Start date
Start date
Reviews
Course programme
FIRST YEAR
Semester I
Financial Accounting
Business Law.
Cost accounting and Management Control.
Organisational Behaviour.
Principles of Management
Quantitative Methods in Management
Semester II
Personnel Law and Management.
Managerial Economics
Production Management
Marketing Management
Research Methodology
Financial Management
SECOND YEAR
Semester I
Introduction to Computers.
Effective Communication
Human Resources Management
Business Environment
Financial Management
Semester II
Advertising and Sales Promotion Management
Marketing Research
Consumer / Industrial Buyer Behaviour. a) Retails Management. b) Social Marketing.
Sales Management.
THIRD YEAR
Semester I
International Marketing
Product Management /Services Marketing/ /Industrial Marketing
Marketing Strategy.
Distribution Management
Semester II
International Business
Environment Management
Project Management
Sales Management.
Masters in Marketing Management (MMM)