Masters in Marketing Management (MMM)  (Part Time)

Started in 2002, the program aims to impart students with requisite skills to pursue careers in Software Management, Software Project Management, IT consultancy and System Analysis.

It emphasizes a system oriented approach integrating the different topics in IT and systems such as Structured Languages, Web based Technologies, Networking, Project management and also management related topics like e-business, ERP, Knowledge Management, IT Strategies and CRM.

Candidates with executive experience and adequate domain knowledge would find the program extremely relevant will help them undertake managerial responsibilities in the IT industry.


FIRST YEAR
Semester I Semester II
Financial Accounting Personnel Law and Management.
Business Law. Managerial Economics
Cost accounting and Management Control. Production Management
Organisational Behaviour. Marketing Management
Principles of Management Research Methodology
Quantitative Methods in Management Financial Management

SECOND YEAR
Semester I Semester II
Introduction to Computers. Structured Languages
Effective Communication. Web based Technologies
Human Resources Management a) Data Managment
b) System Managment
Business Environment Networking & Communications
Taxation Software Project Management & IT Resources Management

THIRD YEAR
Semester I Semester II
a) IT Quality Assurance
b) IT Systems Control & Audit Entrepreneurship Management
a) Knowledge Management Management of Environment & Productivity Tech.
b) Supply chain Management & Strategic Management
Customer Relationship Management Business ethics
Management of Environment & Productivity Tech.
a) E-business
b) Enterprise planning systems

Project Management
a) IT strategy
b) Business Dynamics of IT Industry