Masters in Marketing Management(PART TIME)Welingkar Institute of Management Development & Research
Price on request
- At 2 venues
Started 1988, the program covers all the related areas of marketing including public sector marketing. It seeks to develop an integrated top management perspective, which is necessary for a marketing executive to move into a top level general management position.
Candidates seeking admission to this program must have practical experience of minimum two years in any of the following related areas: Marketing Planning, Sales Management, Marketing Research, Distribution, Public Relations, Advertising, Export Marketing and Applied Economics.
Cost accounting and Management Control.
Principles of Management
Quantitative Methods in Management
Personnel Law and Management.
Introduction to Computers.
Human Resources Management
Advertising and Sales Promotion Management.
Consumer / Industrial Buyer Behaviour. a) Retails Management. b) Social Marketing..
Product Management /Services Marketing/ /Industrial Marketing
Special Studies in Marketing (Project)