Masters in Marketing Management(PART TIME)

Started 1988, the program covers all the related areas of marketing including public sector marketing. It seeks to develop an integrated top management perspective, which is necessary for a marketing executive to move into a top level general management position.

Candidates seeking admission to this program must have practical experience of minimum two years in any of the following related areas: Marketing Planning, Sales Management, Marketing Research, Distribution, Public Relations, Advertising, Export Marketing and Applied Economics.

FIRST YEAR

Semester I

Financial Accounting
Business Law.
Cost accounting and Management Control.
Organisational Behaviour.
Principles of Management
Quantitative Methods in Management


Semester II

Personnel Law and Management.
Managerial Economics
Production Management
Marketing Management
Research Methodology
Financial Management


SECOND YEAR

Semester I

Introduction to Computers.
Effective Communication.
Human Resources Management
Business Environment
Financial Management


Semester II

Advertising and Sales Promotion Management.
Marketing Research
Consumer / Industrial Buyer Behaviour. a) Retails Management. b) Social Marketing..
Sales Management.



THIRD YEAR

Semester I

International Marketing
Product Management /Services Marketing/ /Industrial Marketing
Marketing Strategy.
Distribution Management
Special Studies in Marketing (Project)


Semester II

International Business
Environment Management
Project Management
Sales Management.
Strategic Management
Business Ethics