Masters in Marketing Management(PART TIME)

Mumbai Educational Trust Bandra
In Mumbai

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Important information

  • Master
  • Mumbai
  • Duration:
    3 Years
Description

The programme covers all the related areas of marketing including public sector marketing. It seeks to develop an integrated top management perspective which is necessary for marketing executives to move into top level general management positions .candidates seeking admissions to this programme must have practical experience in any of the following related areas: Marketing Planning, Sales Management, Marketing Research, Distribution, Public Relations, Advertising, Export Marketing and Applied Economics.

Important information
Venues

Where and when

Starts Location
On request
Mumbai
Bandra Reclamation, Opp. Lilavati Hospital Bandra(W) , 400050, Maharashtra, India
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Frequent Asked Questions

· Requirements

Bachelor's Degree in any discipline from a recognised university with Minimum 2 years work experience at supervisory / executive level, after graduation (The 2 year period is calculated from the date of final examination at the degree level.)

Course programme

Masters in Marketing Management(PART TIME)

The programme covers all the related areas of marketing including public sector marketing. It seeks to develop an integrated top management perspective which is necessary for marketing executives to move into top level general management positions. Candidates seeking admissions to this programme ust have practical experience in any of the following related areas: Marketing Planning, Sales Management, Marketing Research, Distribution, Public Relation, Advertising, Export Marketing and Applied Economics.

CONTENTS

Financial Accounting
Business Law
Cost Management & Management Control
Organisational Behaviour
Principles of Management
Quantitative Methods in Management
Introduction to Computers/ MIS
Effective Communication
Human Resources Management
Business Environment
Taxation
International Marketing
Product Management / Industrial Marketing/ Service Marketing
Marketing Strategy
Distribution Management & Marketing Finance
Special studies in Marketing
(Projects )
Personnel Law & Management Advertising & Sales Promotion Management Entrepreneurship Management
Managerial Economics Marketing Research Management of Environment & Productivity Techniques
Production Management Consumer/ Industrial Buyer Behaviour Project Management
Marketing Management 1. Retail Managemen
2. Social Marketing Strategic Management
Research Methodology Business Ethics
Financial Management


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