Masters of Business Administration:BUSINESS COMMUNICATIONShri VaishnavSM Institute of Management
Price on request
Management Principles and Practices
Mathematics and Statistics for Managers
Accounting for Managers
IT and E-Business Fundamentals
Organization Behavior and Processes
The objective of the course is to help the students to acquire the basics of interpersonal communication,
corporate communication and soft skills, so as to improve their communication skills and ability to
understand others along with the personality development as per the requirement of the corporate world.
I. Basics of Communication
Distinguishing between Business Communication and General Communication.
Process of Communication explained through various Models; Importance of Feedback.
Purpose of Organizational Communication.
Introduction to Corporate Communication.
2. Communication Networks
Channels of Communication - Formal : Upward, Downward, Lateral.
Informal : Grapevine; Advantages and Disadvantages of the grapevine.
Comparing Formal and Informal Channels for Communication Situations.
Principles of Effective Communication.
Verbal Communication : using words, addition and obsolescence of words from the dictionary,
Language as a tool for Communication.
Non-Verbal Communication : Importance of non-verbal communication, Kinesics, Proxemics,
Cultural differences in Non-Verbal Behaviour.
3. Factors affecting Communication
Barriers to Effective Communication and ways to overcome them.
Listening : Importance of Listening
Types of Listening
Barriers to Listening and overcoming them
Developing Listening Skills.
Understanding Communication through Transactional Analysis.
4. Business Writing
Basic patterns of business letters.
Cover letters, Sales and Credit letters, Applications, etc..
Directness in good news and neutral situations.
Indirectness in bad news and persuasive messages.
Choosing appropriate channels and media for effective communication.
5 Office Management
Writing the perfect resume; tailoring the content to suit the requirements.
E-mails, Memos and Circulars.
Writing Reports and Proposals.
6 Presentation Strategies
Preparing for and conducting Presentations.
Interviewing and being interviewed.
Speeches and Public Speaking.
Case analyses, discussion and presentation.
Comprehension skills based on reading and listening using audio- visual media.