Masters of Business Administration:MANAGEMENT PRINCIPLES AND PRACTICESShri VaishnavSM Institute of Management
Price on request
Management Principles and Practices
Mathematics and Statistics for Managers
Accounting for Managers
IT and E-Business Fundamentals
Organization Behavior and Processes
The objective of this course is to help the students gain understanding of the functions and
responsibilities of the manager, provide them tools and techniques to be used in the performance of the
managerial job, and enable them to analyze and understand the environment of the organization.
1. Concept of Management
Functions and Responsibilities of Managers, Fayol's Principles of Management, Management Thought -
The Classical School, the Human Relations School, Systems Theory, Contingency Management,
Developing Excellent Managers. Cross cultural issues in management.
Nature and Purpose of Planning, The Planning Process, Principles of Planning, Types of Planning,
Advantages and Limitations of Planning.
Case:Planning for Diversified Activities in a Changing Environment
3. Concept and Nature of Objectives:
Types of Objectives, Importance of Objectives, Setting Objectives, Management by Objectives (MBO),
Benefits and Weaknesses of MBO.
Case:Detroit and Toyota
4. Strategies and Policies:
Concept of Corporate Strategy, Formulation of Strategy, Types of Strategies. The Strategic Planning
Process, The TOWS Matrix, The Portfolio Matrix, Three Generic Competitive, Strategies by Porter,
Effective Implementation of Strategies, Types of Policies, Principles of Formulation of Policies, Decision
Making Process, Individual Decision Making Models.
Case: Coke verses Pepsi
Nature and Purpose of Organizing, Bases of Departmentation, Span of Management, Determinants of
Span of Management, Line and Staff Relationship, Line-Staff Conflict, Bases of Delegation, Kinds of
Delegation and Decentralization, Methods of Decentralization.
Concept and Process of Control, Control Techniques, Human Aspects of Control, Control as a Feedback
System, Feed Forward Control, Preventive Control, Profit and Loss Control, Control Through Return on
Investment, The Use of Computer for Controlling and Decision Making, The Challenges Created by IT as
a Control Tool.
Case: Controlling Information At Frito-lay, INC.