Masters of Business Administration:Marketing

V.M.Patel Institute of Management
In Mehsana

Price on request
You can also call the Study Centre
27622... More
Compare this course with other similar courses
See all

Important information

  • Master
  • Mehsana
  • Duration:
    2 Years
Description

Important information
Venues

Where and when

Starts Location
On request
Mehsana
V.M.Patel Institute of Management GANPAT UNIVERSITY Ganpat Vidyanagar, Mehsana-Gozaria Highway , 382711, Gujarat, India
See map

Course programme


The investment that can best ensure the all around development of the country is the Human Resource. At VMPIM-MBA we have adopted an Integrated Learning Approach to make our contribution in the direction of developing managerial resource.
Ours is a two-year full time programme duly approved by AICTE New Delhi. We are offering two elective groups: viz Marketing and Finance. However, consistent with our approach, we have equally emphasised General Management.
Our course structure provides for compulsory papers of Project management, Management Control System, Strategic Management, and such other courses in General Management area. Component of Practical training is given a higher weightage in our programme. Besides summer training, we have provided for Integrated Projects in semester III and IV.
Curricula, projects work, pedagogy and examination system are geared up to develop technical skills, human relation skills and conceptual skills through the balanced development of left and right brain. This ensures in our students the total knowledge in term of right frame of mind to seek relevant information, ability to demonstrate the right skills and the right disposition of mind to make them successful in their career as knowledge worker.
The mission of MBA programme is to breed visionaries and managers for the information age.

SEMESTER - I

CC101 Principles of Management

CC102 Quantitative Techniques in Management
CC103 Managerial Economics
CC104 Managerial Accounting
CC105 Organizational Behaviour
CC106 Managerial Communication
CC107 Computer Application in Management


SEMESTER - II

CC108 Business Environment
CC109 Cost and Management Accounting
CC110 Marketing Management
CC111 Financial Management
CC112 Production and Operations Management
CC113 Human Resource Management
CC114 Business Research Methodology

SEMESTER - III

CC201 Strategic Management
CC202 Management Information System
CC203 Management Research Project -I

MARKETING ELECTIVES

MM201 International Marketing Management
MM202 Sales and Distribution Management
MM203 Consumer Behaviour
MM204 Integrated Marketing Communication


Compare this course with other similar courses
See all