Masters of Business Administration:Marketing

National Institute of Management Studies
In Bangalore

Price on request
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Important information

  • Master
  • Bangalore
  • Duration:
    2 Years
Description

Important information
Venues

Where and when

Starts Location
On request
Bangalore
National Institute of Management Studies # 123, 1st Main Road, Kengeri Satellite Town,, 560060, Karnataka, India
See map

Frequent Asked Questions

· Requirements

10+2+Any degree

Course programme

Master of Business Administration (MBA) Regular is an integrated program designed to provide an advanced course in management for those seeking senior positions in industry, commerce and public services. The core subjects of the MBA are aimed at developing knowledge and skills in fundamental management disciplines. The course involves participation in group work with course members from many different industrial, commercial, geographical and cultural backgrounds, and is aimed at improving the decision making abilities of participants and producing managers of the highest quality.



Objectives :
The course aims at realizing the following objectives -

1.To develop the essential management skills required to meet and participate in the increasingly international business environment.

2.To build upon the essential core management modules allowing greater emphasis on elective modules of management.


Benefits

1.Two years MBA program Marketing, HRD, Finance, Banking and IT.

2.Highly qualified and motivated faculty team.

3.World-Class course ware.

4.Full fledged computerized library with latest edition of national and international journals.

5.Computer laboratory with latest P4 systems with 24 hours internet access.

6.Well-furnished classrooms with ceil-mounted LCD projectors.

7.Advanced audio-visual teaching aids.

8.Counseling and career guidance.

9.Training cell for personality development assistance.

10.NIMS has the world's advanced KU band based VSAT network to provide live interactive class room environment.

11.Advisory board consists of well known corporate.


Course Structure

Semester I

Management Process and Organisational Behaviour
Business Communication
statistics for Managemenrt
Financial and Management Accounting
Managerial Economics
Human Resource Management


Semester II

Production and operation Management
Financial Management
Marketing Management
Management Information System
operation Research
Project Management


Semester III

Research Methodology
Legal Aspects of Business
Project


Semester IV

Strategic Management and Business Policy
International Business Management


Marketing

Sales, Distribution and Supply Chain Management
Consumer Behaviour
Retail Marketing
Market Research
Project
Services Marketing and Customer Relationship Management
Advertising Management and Sales Promotion
e-marketing
International Marketing
Project


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