Masters of Business Administration:Marketing

Dr. D.Y. Patil Dental College and Hospital
In Navi Mumbai

Price on request
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Important information

  • Master
  • Navi mumbai
Description

Important information
Venues

Where and when

Starts Location
On request
Navi Mumbai
Dr. D.Y. Patil Dental College and Hospital Dental Hospital Building, Dr. D.Y. Patil Vidyanagar, Sec, 400706, Maharashtra, India
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Course programme

SEM I

1. Marketing Management.
2. Principles of Management.
3. Business Statistics.
4. Organizational Behavior.
5. Financial Accounting.
6. Business Law.
7. Managerial Economics.
8. Business Environment.
9. Information Technology for Management.
10. Foreign Language.


SEM II

1. Marketing Strategy & Applications.
2. Cost & Management Accounting.
3. Business Mathematics & Operations Research.
4. Human Resource Management
5. Financial Management.
6. Legal Aspects of Business
7. Indian Economy
8. Biochemistry
9. Research Methodology
10. Foreign Language.


CORE SUBJECTS :
1. Management Information Systems
2. Business Policy and Strategic Management
3. Entrepreneurship Management.
4. Foreign Language

SEM IV

CORE SUBJECTS :
1. International Business
2. Environment Management & Ethics in Business
3. Management Control Systems
4. Foreign Language.

Marketing:
1. Marketing Research
2. Advertising and Sales Promotion Management
3. Consumer and Industrial Buyer Behavior
4. Product and Brand Management
5. Retail Management
6. Services Management
7. International Marketing
8. Marketing Finance
9. Rural and Social Marketing
10. Sales and Distribution Management
11. Quantitative Techniques
12. Final Project


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