Masters of Business Administration ( Marketing Management - Part Time)

IISWBM - Indian Institute of Social Welfare and Business Management
In Kolkata

Rs 3,30,000
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Important information

  • Master
  • Kolkata
  • Duration:
    3 Years

Important information

Where and when

Starts Location
On request
IISWBM - Indian Institute of Social Welfare and Business Management, Management House, College Square West, Kolkata, 700073, West Bengal, India
See map

Frequent Asked Questions

· Requirements

Honours in any discipline or Graduation in any professional course like Engineering, Agriculture, Medicine, etc. with a minimum of 2 years work experience in a supervisory level and must be employed in a full time job

Course programme

1. Management Process And Principles
2. Quantitative Methods
3. Managerial Economics
4. Environment Of Business And Government
5. Organizational Behaviour
6. Management Skills And Ethos
7. Accounting For Managers
8. Computer Applications In Management
9. Business Policy And Strategic Analysis
10. Management Science
11. Human Resources Management
12. Financial Management
13. Marketing Management
14. Production And Operations Management
15. Research Methodology
16. International Business Environment And Management
17. Organisation effectiveness and change
18. Decision support systems
19. Business legislation
20. Corporate planning and Strategic management
21. Summer project
22. Dissertation
23. Viva-voce

Marketing Management:-
Advertising and Brand Management
International Marketing
Sales Management
Consumer Behaviour
Marketing Research - Application & Advance Techniques
Sales Promotion & Distribution Management
Service Marketing
Rural Marketing
Neo-Marketing Trends.

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