Masters of Management Studies:Marketing

SNDT Women's University
In Mumbai

Price on request
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Important information

  • Master
  • Mumbai
  • Duration:
    2 Years

Important information

Where and when

Starts Location
On request
Sir Vithaldas Vidyavihar, JUHU Road, Santacruz (West), 400049, Maharashtra, India
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Course programme

Semester I
Principles of Management
Financial Accounting
Cost Accounting
Organisational Behaviour
(Including Business Ethics)
Statistics for Management
Business Law I
Introduction to Computers
Managerial Communication
Managerial Economics
Taxation – Direct and Indirect
Semester II
Indian Economics
Operational Cost Management
Operations Research
Marketing Management
Human Resource Management
Financial Management
Production and Operations Management
Productivity Techniques
Programming in ‘C’ Language
Research Methods in Management
Summer Project
Semester III
Management Information System
Marketing Control
Management Control Systems

Marketing Research
Advertising and Sales Promotion
Sales and Distribution
Retail Management and Social Marketing
Quantitative Models in Marketing
Sectoral Specialization

Semester IV
Strategic Management & Business Policy
International Business
Management Audit
Seminar in Business Ethics

International Marketing
Consumer / Industrial Buyer Behaviour
Research Based Project

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