MBA ADVERTISING AND COMMUNICATION

Manipal University
In Manipal

Price on request
You can also call the Study Centre
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Important information

  • Master
  • Manipal
  • Duration:
    2 Years
Description

Important information
Venues

Where and when

Starts Location
On request
Manipal
manipal.edu, Manipal 576104, 576104, Karnataka, India
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Course programme

Semester I

The Advertising Industry
Principles of Management
Quantitative Methods
Marketing Management
Business Communication
Integrated Marketing Communication

Semester II

Human Resource Development
Finance and Accounting
Entrepreneurship
Strategic Media Planning
Advertising Production
Integrated Marketing Communication

Semester III

Account Management
Customer Analysis & Segmentation
Media Planning & Buying
Negotiation Techniques
Creativity in Advertising
Media Research

Semester IV

Direct Marketing
Public Relations
Corporate Communication
Events & Live Media
Unconventional Media
New & Interactive Media