MBA ADVERTISING AND COMMUNICATION

Manipal University
In Manipal

Price on request
You can also call the Study Centre
82029... More
Want to speak to an Advisor about this course?

Important information

Typology Master
Start Manipal
Duration 2 Years
  • Master
  • Manipal
  • Duration:
    2 Years
Description

Important information
Venues

Where and when

Starts Location
On request
Manipal
manipal.edu, Manipal 576104, 576104, Karnataka, India
See map
Starts On request
Location
Manipal
manipal.edu, Manipal 576104, 576104, Karnataka, India
See map

Opinions

There are no opinions on this course yet

Course programme

Semester I

The Advertising Industry
Principles of Management
Quantitative Methods
Marketing Management
Business Communication
Integrated Marketing Communication

Semester II

Human Resource Development
Finance and Accounting
Entrepreneurship
Strategic Media Planning
Advertising Production
Integrated Marketing Communication

Semester III

Account Management
Customer Analysis & Segmentation
Media Planning & Buying
Negotiation Techniques
Creativity in Advertising
Media Research

Semester IV

Direct Marketing
Public Relations
Corporate Communication
Events & Live Media
Unconventional Media
New & Interactive Media

Achievements for this centre


Compare this course with other similar courses
See all