MBA (Family Business & Entreprenership): MarketingNirma University Institute of Management
Price on request
Frequent Asked Questions
A three-year bachelor's degree (10+2+3) or its equivalent in any discipline from a statutory university. Candidates appearing in the final examination of a bachelor's degree can also apply.
Two-year, Full-Time Residential MBA in Family Business & Entrepreneurship
A programme to develop future owners-managers, it aims to equip young people with modern management knowledge and skills, family business management techniques and an entrepreneurship approach.
The courses are delivered through a slew of modern teaching techniques such as case Study Method, Lecture Method, Seminars, Fields Visits, Group Projects, Role-Playing, Experiential Learning and Simulated Exercises to give the students an opportunity to learn by doing. The actual mix varies with the nature of a course. This requires students to play an active role in the class sessions.
Core Courses (Compulsory Courses):
Core courses are the foundation courses of management education. They are compulsory for all students. Some courses provide perspective on management, while other courses focus on functional knowledge. Some courses, on the other hand, are related to self-development and skill building. A few core courses are offered in the second year also.
Elective courses shall be offered in the second year of the programme. Students are required to opt for eight elective courses, out of which four courses are to be taken from the list of courses under the Family Business and Entrepreneurship stream. The remaining courses may be selected from other areas. The Institute shall announce a list of elective courses every year after considering the needs of the students and availability of Institute’s resources. However, the listing of a course as an elective does not guarantee that it will necessarily always be available.
There are two field courses: Business Plan and Country Visit. Both are scheduled in the sixth term. These are individual projects.
An audit course is not meant for earning academic credit. A student audits a course as a matter of personal interest and knowledge enhancement. Audit students are not entitled for assessment. An audit course by a student has to be approved by the Chairperson, MBA (FB&E).
Additional Credit Courses:
A student s required to take 102 credit hours of courses to be eligible for the award of the degree. However, a student is allowed to take additional elective courses.
At the end of the third term, all students will have to do summer project/internship of 8-10 weeks with an industrial, business or service organisation. The conditions of successfully completing the programme shall not be deemed to have been satisfied unless a student does summer project/internship. Each student shall be required to submit a project report to the Institute for the work undertaken by him/her during this period.
First Year Courses :
Entrepreneurship: Theory & Practice
Computer Skills for Managers
Managerial Accounting I
Financial Management I
Managerial Accounting II
Indian Economic Environment
Family Business Management
Financial Management II
Human Resource Management
Marketing Research Methods
Small Business Management
Second Year Elective Courses :
Out of eight electives, each student shall be required to take at least four courses from family business and entrepreneurship stream. A student can take other electives from Marketing, Finance, Information Technology, Human Resource Management, International Business, Operations Management, Economics, Organisational Behaviour, and General Management streams. The offering of the elective courses, however, depends upon student’s requirements and the availability of Institute’s resources.
Project Planning & Management
Business Tax Planning
Management Information Systems
Term VI :
Country Visit and Related Assignment
Family Business & Entrepreneurship:
Ethics for Entrepreneurs
Creativity for Entrepreneurs
Managing a Growing Organisation
New Venture Creation
Case Studies of Entrepreneurs
Entrepreneurial Motivation Lab
Industry, Government and Society
High Technology Venture Creation
Communication and Conflict in
Leadership and Public Relations
Technology Selection & Management
Retailing and Franchising
Advertising and Sales Promotion
Product and Brand Management
Sales and Distribution Management
Managing Corporate Relations
Customer Relationship Management
Marketing of Innovation
Advanced Marketing Research