MBA in Finance Specialized in Marketing Research

INDIAN INSTITUTE OF PHARMACEUTICAL MARKETING
In Lucknow

Price on request
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Important information

  • Master
  • Lucknow
  • Duration:
    2 Years
Description

Important information
Venues

Where and when

Starts Location
On request
Lucknow
Sapt-Rishi, 5/28, Vikas Nagar, 226022, Uttar Pradesh, India
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Course programme

The MBA Program of IIPM focuses on knowledge and skills required by management professionals who plan to work for Indian and multinational corporations. It provides the students with a general management perspective and introduces them to the latest concepts and practices related to functional areas of management. The substantive exposure to Indian and international management practices with a strong case-study orientation is a unique feature of the MBA Program. In addition, the MBA Program is structured in a flexible manner so that working executives can pursue this program without disturbing their careers. IIPM's Pharmaceutical Marketing MBA is the only industry-specific course designed for Pharmaceutical Professionals. As competition for professional advancement intensifies, understanding the latest techniques in management, innovative marketing strategies and effective methods for corporate growth are a necessity. In an ever-changing business environment, the MBA in Pharmaceutical Marketing equips you with the knowledge needed to stay ahead of the competition.
MBA (Dual Specialisation) is industry-specific program prepares Pharmaceutical Executives with the knowledge and skills required to lead the industry in the 21st century.

Curriculum:

Semester I:

Compulsory subjects


PM 09 Managing Men.
PM 12 Principles of Management.
PM 19 Finance for Managers.
Optional Subject (select any one)
PM 10 Business Environment.
PM 40 Quantitative Techniques for Managers.

Semester II:

Compulsory subjects

PM 14 Marketing Management
PM 18 Managerial Economics
PM 25 Strategic Management & Entrepreneurship
Optional Subject (select any one)
PM 49 E-Commerce
PM 66 ERP & MIS

Semester III:

Specialisation:
PM 42 Multinational Finance Management.

PM 43 Financial Markets & Services.

PM 44 Working Capital Management.

PM 45 Security Analysis & Portolio Management.

Optional Subject (Select One)

PM 41 Forex Management.

PM 50 Project work

Semester IV:

PM 07 Business Communication.
PM 13 Business Laws.
PM 33 Project Management.

Specialisation in Marketing Research


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