MBA (Hons.):Marketing

Kurukshetra University
In Ambala

Price on request
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Important information

  • Master
  • Ambala
  • Duration:
    2 Years
Description

Important information
Venues

Where and when

Starts Location
On request
Ambala
Kurukshetra, 136 119, Haryana, India
See map

Course programme

Semester I
Management Concepts
Economics for Management
Quantitative Techniques
Accounting for Managers
Business Environment
Marketing Management
Fundamental of Computer and IT

Semester II
Organizational Behavior
International Business
Financial Management
Operation & Material Management
Business Research Methods & Communication Skills
Human Resource Management
Database Management & Informative Networking.
Viva-Voice

Semester III
Corporate Planning and Policy
Business Laws
Summer Training Projects

Consumer Behaviour
Marketing Research
Sales Management
Marketing Planning and Control
Retailing Management
Product Management
Brand Management
International Marketing Management
E-Commerce

Semester IV
Total Quality Management
Project Report
Viva-Voice

Advertising Management
Rural & Agricultural Management
Industrial Marketing
Export Management
Marketing of Services
Marketing Stratergy & Competency
Sales Promotion Management


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