MBA : Marketing and Mass Communication

Jayoti Vidyapeeth Women’s University
In Jaipur

Price on request
Compare this course with other similar courses
See all

Important information

  • Master
  • Jaipur
  • Duration:
    2 Years

Important information

Where and when

Starts Location
On request
Vedant Gyan Valley, Village Jharna, Mahala-Jobner Road, Jaipur - Ajmer Express Way, NH- 8, Jaipur , 303007, Rajasthan, India
See map

Course programme

Mass media includes Internet media (like blogs, message boards, podcasts, and video sharing) because individuals now have a means to exposure that is comparable in scale to that previously restricted to a select group of mass media producers. The communications audience has been viewed by some commentators as forming a mass society with special characteristics, notably atomization or lack of social connections, which render it especially susceptible to the influence of modern mass-media techniques such as advertising and propaganda.

Mass communication is the term used to describe the academic study of the various means by which individuals and entities relay information through mass media to large segments of the population at the same time. It is usually understood to relate to newspaper and magazine publishing, radio, television and film, as these are used both for disseminating news and for advertising.

Compare this course with other similar courses
See all