MBA in Marketing

Syllabus:

Semester I -(Theory)

Principles of Management
Quantitative Methods and Statistics for Management
Organizational Behaviour
Accounting for Managerial Decisions
Managerial Economics
Legal Environment in Business

Semester II - (Theory)

Production and Materials Management
Human Resource Management
Marketing Management
Resource Management Techniques
Financial Management
Computer Applications for Management

Semeter III - (Theory)

Business Policy and Strategic Management
Management Information Systems
International Trade

Elective: Marketing-
Marketing Research and Consumer Behaviour
Advertisement Management and Sales Promotion
Sales Management and Distribution Management
Marketing Services

Semester IV - (Theory)

Project work and Viva voce